Trump buys WWE’s ‘Raw’

Pro wrestling is scripted … so is this just another storyline?

NBC has announced that Donald Trump has jumped into the wrestling ring by purchasing Raw from the WWE.

Though no details of the deal were released, WWE head honcho Vince McMahon says, “This was an offer I couldn’t refuse.”

Said Trump, “The Monday Night Raw franchise has been one of the top cable franchises since its launch 17 years ago. I’m going to do things to the show that have never been done or seen before.

“As my first act as owner, I am doing something unprecedented. I am giving back to the people who have been loyal all these years. For the first time in more than 838 episodes of Raw, next week’s show will be live and commercial-free.”

Trump will appear on this Monday’s episode on USA Network in the U.S., and The Score in Canada.

I’m a little leery about believing this story, since we are talking about McMahon and Trump, two guys who have marketing savvy and a past history – in 2007, they both bet on WrestleMania, McMahon lost and had to shave his head.

Further making me suspicious is one final quote from NBC, which comes not from a high-level executive, but from the executive vice-president of marketing, digital and brand strategy for USA – a dude in charge of spin and attracting eyeballs to TV screens.

“Donald Trump is one of the most entertaining personalities with one of the sharpest business minds of our time,” said Chris McCumber. “He’s always had the Midas touch, which will only add to the level of excitement for the loyal fans of WWE Monday Night Raw.”

I think a folding chair and a turnbuckle will be used to welcome Trump to Raw on Monday night.