Concerned citizen Taco Bell is worried about the striking writers. What if the lack of work stagnates the flow of their creative juices, so that they become staler than a day-old burrito?
That’s why the marketing-savvy corporation has launched a contest, via its website, that offers striking WGA members a chance to win free food for a year (valued at $250) by “injecting fun and fresh bits of wisdom into the restaurant chain’s iconic Border Sauce packets.”
At least something at Taco Bell will be fresh.
Those of you who are not fans of faux Mexican cuisine (or indigestion) may not be aware that each Taco Bell Border Sauce packet comes emblazoned with a clever phrase. Current examples include “The road to mediocrity is littered with empty ketchup packets,” “Use your stomach, nacho mind,” and “Will you marry me?”
“The writers' strike is now in its second month, and Taco Bell wanted to show its support for the thousands of creative minds itching to press pen to paper, or in our case, Border Sauce packets,” said the Bell’s Chief Marketing Officer, David Ovens.
“This offer is open to any card carrying member of the Writers Guild of America who wants to share their creativity with the millions of customers who come through our restaurant each day to enjoy a little spice on their favourite Taco Bell menu items.”
“Wisdoms” must be limited to 70 characters, including spacing and punctuation. Taco Bell will select up to 10 winning phrases to be printed on the packets, which will subsequently either be ripped open, thrown out, or lost under the seat of your car.
